Free tool
A serious tender response costs a small business 20 to 80 hours of senior time. Bidding for the wrong contracts is the most expensive habit in public sector sales — and the cheapest one to fix. Score the opportunity before you commit anything.
Score the ten questions below.
Any one of these means don't bid, whatever the score says.
Write to the buyer, tell them you're not bidding this time and why, and ask to be told about the next opportunity. Buyers notice suppliers who decline professionally, and pipeline notices exist precisely so you can see the next one coming. A supplier that bids for half as many contracts and wins one in three has doubled its revenue and halved its cost.
The toolkit
This scorecard is one page out of the toolkit it came from. Published UK rates for a bid consultant's first session run from £950 for a review to £15,000 for a full bid sprint.